Swissa, Luxury sleep - New logo

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This customer received 169 logo designs from 96 designers. They chose this logo design from rastf2day as the winning design.
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Logo Design Brief
We need a new logo with a meaning. The logo we use now is the head of Hypnos and Hypnos is the god of sleep. We use this head next to our name. The name is Swissa. The next two words 'Luxury sleep' need to be also in there.
We make and sell high end beds and mattresses and our customers want high end quality products in life. Our products are not cheap and they are made of super good quality and luxury. The current logo has a lot of detail, so maybe if you can find a way to simplify it but keep the luxury aspect that would be preferred.
But an totally new logo is good too...;-)
Target Market(s)
High end luxury sleep products
Industry/Entity Type
Bed
Logo Text
Swissa - Luxury sleep
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Must convey a feeling of luxury
- Must convey a feeling of class
- Must contain the colors red and white.
- The text Big: 'Swissa' and text Small: 'Luxury Sleep'
- A font that conveys the preferred feeling. It doesn't matter if it is serif or sans-serif
Nice to have
- Simplicity
Cleanliness
Be able to be applied on different sizes (business cards, stickers, labels, etc)
Should not have
- A overdetailed icon that is not scalable