Brochure Design Project

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This customer received 30 brochure designs from 7 designers. They chose this brochure design from JayTee as the winning design.
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Brochure Design Brief
We need a brochure designed to introduce a new professional fitness testing programme we are launching. We are an established health and fitness club based in Wiltshire, England. We would like each design to use the company colours which are white, black and blue. We offer a premier service which we want the brochure to illustrate. We would like the brochure to be 4 x A5 pages (A4 paper folded in half) and landscape. We have attached a word document with the wording we want included and our company logo. Although we have placed page numbers at the bottom of each A5 side in the brief please do not include these in the brochure, this is simply to illustrate the order of the pages. What we need is for you to give the brochure colour, artwork and a professional touch while emphasising key points.
Updates
APOLIGIES TO ALL DESIGNERS....... please could the brochure be portrait.
Many thanks
First Step UK
Added Saturday, April 14, 2012
Can we please have the desgines aimed more at amateur athletes as this is the market we are aiming at
thank you
Added Tuesday, April 17, 2012
More designs welcomed!
Added Saturday, April 21, 2012
Project Deadline Extended
Reason: Very little designs recieved
Added Sunday, April 22, 2012
Designers, thankyou soo much for your designs soo far. What we would like too see is rather than pictures of women and commercial images can we have images of professional looking cyclists please. many thanks
Added Wednesday, April 25, 2012
Target Market(s)
amateur fitness enthusiasts (male and female) between the ages of 25-50, in the upper socio-economic sector of society.
Industry/Entity Type
Fitness
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The brochure must include the company logo and be 4 A5 lanscape pages (A4 folded in half). Only use the company colours: white, black and blue. (the blue is the colour on the website which is on the attatched word document/design brief). Must include pictures of professional looking cyclists and runners.
Nice to have
- A front page which is really creative and bold, which sells our service to the buyer in a respectable way.
Should not have
- Cheesey pictures.