• US$240

• 261 designs

• 118 designers

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Logo Design Brief

Develop logo for Pernilla Bergquist, a Swedish-American interior decorator going out on her own as a solo entrepreneur under the name "Pernilla Interiors". Her first name is unusual/distinctive, hence the decision to name the business "Pernilla Interiors". The business will focus on helping clients furnish, decorate, redecorate and reimagine their homes.

The positioning grid at the end of the document should give you target, (homeowners in Rhode Island); frame of reference (interior designers); and her differentiation (a trusted, experienced decorator with vast experience).

Here are brief answers to your questions.

* An Overview / Background of the Business & Services: Interior Decorator who works with clients one on one to help them choose furnishings and fabrics for their homes as part of re-decorating projects.

* The Target Market / Audience you are trying to reach: Affluent Homeowners in Rhode Island and Massachusetts who can afford to hire someone to help them decorate/redecorate their homes.

* Design Specifics; any preferences or ideas for Style, Color, Imagery, etc: Please see the document; the logo must reflect her personality, and likely a script or signature will be the best approach. I specified a number of attributes, including warmth and creativity. I left it open intentionally – I’m not a designer.

* Do you have an existing website or Facebook page were designers can learn more about your company? No, the website has not been launched. The site will likely use the Tevla template https://www.squarespace.com/templates/talva-demo from Squarespace and feature lots of photographs of fabrics, along with imagery from projects as she completes them. Background is likely to be white.



See creative brief

Target Market(s)

Affluent Homeowners in Rhode Island and Massachusetts who can afford to hire someone to help them decorate/redecorate their homes.

Industry/Entity Type

Interior Decoration

Logo Text

Pernilla Interiors

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The name “Pernilla” should be dominant; the word “Interiors” is a secondary descriptor that should represent less than 25% of the weight of the brand. It’s possible that in some uses, the word “Interiors” might not even be presented.

Should not have

• Certain colors are off limits – red (too similar to her past company); and colors that are too “Swedish”. See the document for more detail.

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