• A$300

• 337 designs

• 115 designers

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Logo Design Brief

Logo Brief
Company Name – Microfire Systems PTY LTD
Website - https://www.microfire.com.au/

Microfire is an independently owned Australian ‘Fire Protection’ company established in 1995. Since then we have grown and now offer a complete and all encompassing ‘Fire protection Services’ from installation to monthly regular maintenance of fire extinguishers. We now have two different ‘departments’ within the one organisation. We are looking to ‘rebrand’ the organisation as a whole with the addition of two ‘departmental’ sub brands.

You will need to develop the main logo with the brand name ‘Microfire’ and the tag line – ‘Fire Protection Specialists’. You will then need to develop 2 sub logos for the ‘Microfire Systems’ and ‘Microfire Services’ divisions.
Parent brand – Microfire
Sub brand – Microfire Systems
Sub brand – Microfire Services

Information about our company can also be obtained by watching this video.
https://adonhold.wistia.com/medias/z4gyv393yn

Microfire Systems
Target market –Construction industry
Specialises in installing safety equipment into large residential buildings

Microfire Services
Target market – medium to large business operating from corporate offices buildings, warehouse and operators of large residential complexes in the Gold Coast/Brisbane area.
Specialises in the maintenance of fire safety systems in medium sized businesses.

Look and feel
Modern & professional.
Evoke safety & protection and promote a sense of calm as opposed to fear & danger.
Including a flame in the logo is OPTIONAL, we are open to other safety related ideas.
Below is a screen shot of other Fire Protection logos with ticks and crosses to indicate our style preference. (EDS logo is also a like).




Colours
The logos below are just two examples of our colour preferences. We would like to move more into blues and greens to promote calm and safety rather than reds and oranges that promote fear.


Must haves;
Include tag line – ‘Fire Protection Specialists’
Able to transmute into two different sub brand logos. Microfire Services & Microfire Systems.

Should not have
The logo should not be similar to our competitors listed below.
www.fireboar.com.au
www.diligentfire.com.au
www.eversafe.net.au
www.olympicfire.com.au
www.sicada.net.au (recently rebranded)
www.qfe.net.au
www.wormald.com.au
https://cvsg.com.au/asset-services/fire-services/
www.fireservicesqueensland.com.au
www.boostedfire.com.au
www.brisfire.com.au
www.fcfnational.com.au
www.fvs.com.au
www.strategicfiresolutions.com.au
www.hartec.net.au
www.premierfire.com.au

Target Market(s)

Microfire Systems
Target market –Construction industry
Specialises in installing safety equipment into large residential buildings

Microfire Services
Target market – medium to large business operating from corporate offices buildings, warehouse and operators of large residential complexes in the Gold Coast/Brisbane area.
Specialises in the maintenance of fire safety systems in medium sized businesses.

Logo Text

Microfire Systems PTY

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Requirements

Must have

• Include tag line – ‘Fire Protection Specialists’
  Able to transmute into two different sub brand logos. Microfire Services & Microfire Systems.

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Files

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