• NZ$270

• 108 designs

• 13 designers

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Graphic Design Brief

"FINCH" is our new wine brand, with grapes grown in our spectacular "van der Mark" vineyard. The small, elevated vineyard overlooks a river valley and snowy mountains. We would like a highly elegant label for our 2018 pinot noir wine, which highlights the quality of wine and our very special vineyard location. "FINCH" has to be prominent, with secondary emphasis on "van der Mark vineyard" and "Bendigo, Central Otago". A stylized FINCH logo (bird) could be a useful design device instead of the commonly seen illustrated mountain landscape (which is quite common for our local wines). Label size 90 high, 110 wide. Please use a pinot noir / burgundy bottle. See here for vineyard pics, and also below pics for other local wine labels and pics for inspiration / styles. https://www.instagram.com/rob.van.der.mark/

Target Market(s)

average bottle price for this premium red pinot noir would be aroundUS$40. target market are generally urban professionals aged 25 and older with a high degree of interest in pinot noir wine, and who are familiar with New Zealand pinot noir (ie. already know several brands).

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• distinctive label, sophisticated look

Nice to have

• classy white paper stock

Should not have

• label must not get too busy... less but high quality and distinctive is more....

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Files

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