Chalk & Awe logo and social media highlight design

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This customer received 137 logo designs from 72 designers. They chose this logo design from w955 as the winning design.
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Logo Design Brief
We need a logo design for a company based in Northern California called 'Chalk & Awe'. The Brand is focused in the exercise/wellness space with the name being a play on words referring to the chalk weightlifters use to get a better grip on barbells/kettlebells/etc. Our initial project includes a dropshipping site (Shopify), and FB & IG. We are also going to be offering Print on Demand gear shortly thereafter.
My mind was swirling around the idea of the ampersand being a kettlebell... but I'm open to anything! I'd like to see the design fairly simplistic, but rugged while being mostly black and white (playing on the contrast of white chalk and black weights)
Target Market(s)
Men & Women, age 20-40 focused on fitness
Industry/Entity Type
Fitness
Logo Text
Chalk & Awe
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Name of brand,
Nice to have
- My mind was swirling around the idea of the ampersand being a kettlebell... but I'm open to anything! I'd like to see the design fairly simplistic, but rugged while being mostly black and white (playing on the contrast of white chalk and black weights).