Logo and word mark for London Food FX

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This customer received 224 logo designs from 71 designers. They chose this logo design from rastf2day as the winning design.
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Logo Design Brief
We’d like 2 things:
1) A logo.
A simple icon that feels unique, very tasteful and easy to understand. We love the logo, word stamp and general design of this company:
found-studio.com and hope to build our website with a similar aesthetic.
We also want the logo to be something that can easily and simply become a moving gif, so its a bit alive,
Good to note:
• The name London Food FX can break down to the letters LFFX or simpler LFX. This could be a starting point. But this is not a mandate!
We also have an existing sister company here in the Uk that has been established for about 10 years that is called Little Fish Films. This breaks down to the letters LFF. So it follows that if the same design/logo/word mark could work out across the 2 companies it would be a bonus.
2) We'd also like a 'word mark' design concept for the name ‘London Food FX’. We’d like this to work as both static, and as a moving gif
Please see word doc for fuller description.
Please look at attached keynote doc for idea of what website will look like including mp4s of our work. See PDF version for font intention.
Updates
Need extra days to review
Target Market(s)
Film production companies, Advertising agencies
Industry/Entity Type
Advertising
Logo Text
See brief above
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo and a WORD MARK
Nice to have
- Simple, Elegant, refined. We LOVE the website; found-studio.com
Should not have
- a busy logo, Logo should not bee to space hungry