• US$110

• 105 designs

• 48 designers

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Logo Design Brief

We are looking for a company logo. We are a private equity firm that helps grown our client's wealth through the acquiring commercial real estate assets.

Powder Horns have been used throughout history in wars/battles to hold dry powder and to keep reserves. In real estate, it is a common term to have "dry powder (capital)" that is safe and ready to be deployed. Horns have also represented bounty, abundance, and wealth as symbolism in ancient history. Our company strives to invest in assets that maintain and grow our client's wealth. We also want the ability to deploy capital and be agile when needed.

I would prefer the logo to represent some character of strength, resiliency, and stability. The company name alone gives it that vibe. It would be great to also somehow mix in agility and wealth growth characteristics.

I think a two-tone color scheme would be sufficient. I am open to different color schemes but I don't think really bright colors would fit well. I would like to have an actual picture of a powder horn incorporated into the logo. Whether that be next to the name, around it, inside of the lettering, etc.. open to see your creativity. You can find plenty of pictures online of a powder horn. I would imagine the lettering font to symbolize what I described above. The font maybe could be a bold serif font?? Not entirely sure on the font but it should portray the descriptors above. I included a couple photo examples of powder horns. These are just for reference so you get an idea of what one might look like. Please do not include a string or strap on the powder horn, some images have that.

Target Market(s)

Real Estate Investors and other real estate companies

Industry/Entity Type

Real Estate

Logo Text

Powder Horn Equity

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -an image of a powder horn - looking for your creativity on how to incorporate it! I don't want it to dominate the logo, however.
  -2-3 color scheme

Nice to have

• Powder Horn Equity next to the graphic or the powder horn graphic incorporated into the design or lettering somehow.
  - unsure of the color at this point so looking forward to being pleasantly surprised! :)

Should not have

• -do not include a strap of string on the powder horn
  - very bright colors
  -wispy fonts

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Files

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