AQ Bevolution T
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This customer received 52 t-shirt designs from 14 designers. They chose this t-shirt design from CanonShooter as the winning design.
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T-shirt Design Brief
We are AQ Bevolution, an American-Japanese company exporting American craft beer to Japan. Our name is a combo of Beer + Revolution, and our goal is to foment a beer revolution from yellow lager to colorful and flavorful craft beer.
We have a logo to put on the front and keep it simple, but on the back we want a revolutionary scene or symbol to indicate that we are bringing the American craft beer revolution to Japan. We want to emphasize the Japanese identity of the company, so something quintessentially Japanese mixed with revolution and beer themes.
Possible ideas:
1) a samurai sits on top of a feudal castle (check out pictures of Himeji-jo castle in Japan, or Osaka-jo) with a pint of amber ale in his hand. That is the basic premise. On the ground cans and mugs of yellow lager (dead soldiers in american slang) are littered. I don`t think we want dead people, just dead beers. The picture should be fun and cool- not too silly, but not too serious. It should convey a fun revolution, and the beer should look very tasty!
2) Japanese flag on back with Japanese letter on either side (saying something about AQ). The letter adds a cool factor to the shirt. Above and below the flag in English is something along the lines of AQ Bevolution, then below the flag, Exporting American Craft Beer to Japan"
3) a communist fist holding up a beer. Shirt says something along the lines of AQ Bevolution, bring the craft beer revolution to Japan
4) Che Guevara/samurai/sumo/beer/........
Have fun mixing these themes......
Updates
hi everybody
we have posted our logo to include in the work, either on the samurai or pint glass or castle or perhaps on a banner.
Also, i found the link below when searching google for "amber ale pint pictures" this should give you a good idea of what the samurai`s glass should look like. Thank you.
albert AQ Bev
https://www.google.com/search?q=amber+ale+pint+pictures&hl=en&prmd=imvns&tbm=isch&tbo=u&source=univ&sa=X&ei=w2GLT7qaIInRmAWsorDbCQ&sqi=2&ved=0CCIQsAQ&biw=1920&bih=924
Added Monday, April 16, 2012
Target Market(s)
the shirts are for our supplier brewers and our retail bar staff. fairly young (or young at heart) and definitely beer geeks!
Industry/Entity Type
Flag
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Minimum of 300 dpi on the design per the printer. Scaled or easily scaled to back of a T-shirt.