Logo for a new Botox/ aesthetics business

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This customer received 165 logo designs from 65 designers. They chose this logo design from V Solutions as the winning design.
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Logo Design Brief
Aesthetic company, specializing in Botox. I would like the logo to looks simple, clean modern. Eye catching, so I am able to use it throughout the business to help with branding. I like the idea of black and white but feminine. You could use numbers instead of the word elevens, I am open to that. It can more then one font. Some colour if done tastefully. The business space will be soft in colour, using pinks and navy. Quiet clean open space.
Target Market(s)
Adult demographic.
Logo Text
Elevens Beauty Co
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I would like something clean and simple, modern. Black and white colouring. The word Elevens could be used or the plural number 11s I am open to as well.
Should not have
- Not interested in busy, colourful or ornate designs.