• A$300

• 60 designs

• 19 designers

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Label Design Brief

We are Kiwi Spirits Distillery, a family owned and operated New Zealand distillery redefining what quality means. We specialize in unique spirits handcrafted from the purest homegrown ingredients. With a family history of decades of distilling we’re staunchly dedicated to quality over quantity.
Its time to revamp our Boozy Berries label. Boozy Berries are fruit soaked in brandy, this delicious concoction is beautiful over ice cream or in cocktails. Its punchy on flavor and alcohol, sitting at 15% alcohol. Its a really popular product and needs a label to match. This is a dessert topping with attitude so we are after a bold label that reflects this, the liquid is dark purple/red with whole fruit still in it.

Since the liquid is red/purple, the label will need to match color wise. Possibly white and with gold or copper metallic highlights - we have found this is good for shelf appeal. But there is heaps of room for creative expression here, basically, the label needs to be bold and visible on a liquor store shelf from a distance. The jar is very beautiful too which will help with this.

I have attached files of the current label (that we don't like) with its measurements, the jar we are using and a bunch of different files containing our logo and our tag line "Made of New Zealand"
We have two flavors of the Boozy Berries. One is Boysenberry and the other is Morello Cherry.
The copy on the attached label is incorrect, I have rewritten what needs to be included below:
Name: Boozy Berries
Flavour: Boysenberry OR Morello Cherry
Country of Origin : Made of New Zealand
Alcohol: 30% ABV
Size: 300mL
Barcode: space for the image and number
Website: www.kiwispiritdistillery.co.nz
Produced By: Produced By Kiwi Spirit Distillery, 430 Abel Tasman Drive 7183 Golden Bay New Zealand
Ingredients: Boysenberries OR Morello Cherries 60%, Sugar 25%, Honey Brandy 15%
Per Serving breakdown: Please allow space for serving breakdown
Serving Suggestion: 10 Standard Drinks, Average Serving 30mL
Description: A luxurious Adult Topping made by immersing juicy local Boysenberries OR Morello Cherries in decadent Honey Brandy. A intense fruit topping that is perfect drizzled over ice cream, cakes or in cocktails. (Description copy can be rewritten)
Check out our website for more information about us www.kiwispiritdistillery.co.nz

Target Market(s)

Adults, 18+

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Name: Boozy Berries
  Flavour: Boysenberry OR Morello Cherry
  Country of Origin : Made of New Zealand
  Alcohol: 30% ABV
  Size: 300mL
  Barcode: space for the image and number
  Website: www.kiwispiritdistillery.co.nz
  Produced By: Produced By Kiwi Spirit Distillery, 430 Abel Tasman Drive 7183 Golden Bay New Zealand
  Ingredients: Boysenberries OR Morello Cherries 60%, Sugar 25%, Honey Brandy 15%
  Per Serving breakdown: Please allow space for serving breakdown
  Serving Suggestion: 10 Standard Drinks, Average Serving 30mL
  Description: A luxurious Adult Topping made by immersing juicy local Boysenberries OR Morello Cherries in decadent Honey Brandy. A intense fruit topping that is perfect drizzled over ice cream, cakes or in cocktails. (Description copy can be rewritten)

Nice to have

• Our company font is Rubik Regular or Roboto for text, using another font is fine though if it suits the product better.
  A label that has some cut outs so that you can see the contents of the jar could work quite well.

Should not have

• I don't think photo of a actual berry would work well with this label, I would prefer a illustrated picture or something like that.

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Files

Download all files - 1.6 MB