I have a logo design I like ... but its dull and boring.
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This customer received 98 logo designs from 46 designers. They chose this logo design from baburaw 2 as the winning design.
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Logo Design Brief
look at my web site; medicalweightlossutah.com to get a feel (understand my websight is not finished). I uploaded is a copy of my business card with my old logo that im looking to replace.... I'm wanting to keep the "medical staff" I need colors that convert people to action online and that will brightened it up in an elagant way ... not cartoonish, the orange-brown is dull and boring. I do not want a circle around the logo .. we deal with hormone related wieght problems for both women and men, we are located in northrer utah...
Updates
Please read the updated brief I added alot more information-guidance and explanation to this project
Added Friday, June 26, 2020
Target Market(s)
men and women 26-50 years old
Industry/Entity Type
Healthcare
Logo Text
Medcial weight loss and hormone clinic
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the medical staff and the name of my clinic. Im looking for a certain feel when someone looks at my logo, see Avatar.
Nice to have
- It might hlep if you know my Avatar ( an avatar are my most common client's with common symptoms/problems).
Avatar: Maggie –
1. 30 years old.
2. Married, 3 kids, 2 girls, one boy. Oldest daughter
3. Never divorced.
4. 280 lbs
5. $80k a year total (combined)
6. Thyriod symptoms, labs normal suffers from symptoms docs dont listen
7. Hard time getting pregnant first time. Used fertility drugs
8. acts happy, exercises but no relief from symptoms
9. frustrated by lack of weight loss from exercising, but still likes it because it helps her feel sane.
10. Christian.
11. Has PCOS (doesn’t know it yet)
12. moderate sex drive
13. lost herself early on in life
14. now as a mom, she struggles with her identity
15. scrolls FB, IG etc but doesn’t post.
16. somewhat of a cheerleader. But doesn’t divulge (self-rejecting)
17. Hubs in emotionally unavailable. Engineer.
18. binges watches Netflix series, likes The Office
19. LOVES to watch Queer eye
20. Has friends that she walks with. Neighborhood ladies, all service level conversations.
21. Craves carbs and sugars.
22. Sometimes gets migraines.
23. Tried every diet. Had moderate success on Keto, goes off balloons back up
24. Tired, but she’s disciplined
25. High tolerance to caffeine, medication
26. Conservative politically
26. Worries about public school, what they learn, their safety.
27. Daughters and gaining weight, and this bothers her, panicking actually. They stretch marks
28. She makes the whole family diet with her, and that’s affected their confidence in her because of the result.
29. Hubs and son are very skinny.
30.Under it all, regrets marrying her hubs.
31. She wished she had more confidence in herself because it would’ve given her more options.
32. white. Redhead.
33. rejects the stereotypes about heavy woman, wants to be more active etc.
34. From of entertainment is the movies, likes popcorn and soda in the dark.
35. one or two REALLY close friends who know the real her
36. she’s a middle child. Sisters don’t really know what’s up with her. Her sisters are lean and thin (unhealthy, don’t eat, run too much)
37. Eats less than every one else.
38. Listens to the show in the morning as a part of her morning routine.
Emotionality of the Problem you solve for Maggie:
You are the leader she’s been searching for. You speak truth to her heart and mind. She has several “YES, I knew it!” listening to you and she knows that you can help her.
Should not have
- anything that resembles a hospital setting or urgent care can not have