Extend Medium Rectangle into Halfpage and Billboard Ad Format
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This customer received 71 banner ad designs from 8 designers. They chose this banner ad design from Hammaad Afzal as the winning design.
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Banner Ad Design Brief
We have a few variations of our Medium Rectangle (300x250) that we use to build scalable online ads for local advertisers based on their images and logos which in most of the cases are very basic but still should deliver decent results in terms of overall banner look.
Based on those variations we would like to have each a Halfpage and Billboard variation to it that resembles the "look & feel" to feel like "out of one hand" and allows the local advertiser to recognize his ad across all formats.
Core of the Medium Rectangle is a carousel ad to swipe through the images and "more information" for the click-out to the landingpage. That might be great to replicate on the other banner formats but also could be done differently.
Attached the examples we have for one local customer to build ads from. Very limited but realistic.