• S$150

• 200 designs

• 94 designers

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Logo Design Brief

Need a logo design for a (predominantly) PIZZA restaurant.

We want the logo to convey/suggest/imply that the product is high quality handmade and superior. That said, the restaurant has a hip edgy feel combined with a bit of rustic decor.

The Name: Craft Pizza is essential and part of the logo, but could be same or different lines/fonts/sizes

DESIGN GUIDANCE - Some suggestions for direction would be to use a *Mill Stone Wheel (see images attached) .... OR a Pizza Peel .... OR a pair of hands (figurative in Illustrator) not literally) throwing a pizza .... OR some kind of ** herb or wheat in the design.

Not committed to any image or one particular direction, just want something the gives the Brand a fun look and feel.

Note: the Pizza Boxes will be spray painted with a stencil logo, so ... the design should not be overly intricate.

Ideally, the Logo design is one colour, or at least can be one color in an iteration/version.

* the round millstone is also suggestive of a Pizza Pie. The relevance is that Artisinal Flours are ground by hand on a millstone, and so this is used to convey attention to detail, focus craftsmanship, exceptional product.

*** NOTE - If using a wheel in logo, The hole in the middle should not be too big.

** or something Natural that connotates quality

Target Market(s)

Millenial and Gen X customers that are a bit trendy

Logo Text

Craft Pizza

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Name
  Some kind of graphic image that ties the brand name to the concept

Nice to have

• Some artisan element either manmade (Wheel, Peel, Millstone) or natural (herb/leaf/hands/vegetables)

Should not have

• Too much ornate design
  
  A single slice of Pizza in the Logo

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Files

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