PRANA Sustainable Living (eco-friendly zero-waste store - groceries & household)

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This customer received 147 logo designs from 62 designers. They chose this logo design from Abir khan 3 as the winning design.
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Logo Design Brief
We're looking for a simple logo to represent our new store, Prana, which is a zero waste food & product store. We are considering using a tree of some sort as we want to incorporate nature. We're debating between all black (nice and simple) or incorporating green. Thanks so much team! :)
"Prana has many levels of meaning, from the physical breath to the energy of consciousness itself. Prana is not only the basic life-force, it is the original creative power. It is the master form of all energy working at every level of our being. Indeed the entire universe is a manifestation of prana. Even kundalini shakti, the serpent power or inner energy which transforms our consciousness, develops from awakened prana."
Target Market(s)
environmentally conscious shoppers (typically young female)
Logo Text
Prana (larger font), Sustainable Living (smaller font)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- see attachment for inspiration please
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.