• €110

• 59 designs

• 21 designers

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Logo Design Brief

We need a new logo design to relaunch the activity for our company CROSSFIT HESTIA with the arrival of new sports which are hiit and boxing. The emblem of our society is the wolf but we would also like to associate it with that of a flame (preferably polar blue) to refer to the goddess Hestia.
You will find attached logo ideas that we like.
The first with the outline of a wolf head in place of the heart surrounded by a lazy and with the name written in harmony (big or not whatever. This would allow to have the two emblems of our box.
On the second put sports equipment such as a kettel bell in place of the head, showing the name of the company. We would lose the appearance of the wolf but the sport side would probably be more present.

It is on these two models that we started to define our logo but we are unable to develop it, improve it so that it becomes a key element in our development.

I do not know if it is necessary to put equipment such as rowers or bicycle or weightlifting bar.

Following the health crisis, we lost a lot of customers, so we need to broaden the customer base so that everyone is affected.

We opened our activity to two other sports in order to bring more members to see boxing and hiit.

For the rest we take all the suggestions because it is really not our job and we no longer know what to do with this logo.

With this logo, we want to show the dynamic, modern sport side, the effort and above all that it speaks to everyone. Crossfit is a community and making it visible through a logo is important. In addition, with the appearance of new sports on the logo, the clientele will grow.

For information we have a very recent crossfit room with a very modern design and blue colors as selected below. If these colors are not 100% marketing, we are open to all proposals.
Our clientele is mainly male with all levels of sport (from international champions to beginners). We would like through boxing to bring back an equally female clientele.

The only constraints are the laziness to make absolutely appear and if possible the wolf and / or sports equipment. Pourble crossfit the equipment is: dumbell, kettelbell, barbell and weightlifting, rower, echo bike, jump rope, chin-up bar, medicine ball ...
They may or may not be incorporated into the logo instead of the wolf for example.

This sport is not a soft sport so you have to imagine a pretty harsh one.

In addition, it is an expensive sport so you need a worked image and "high range".
Our first logo was simply a writing which did not stick at all with the Parisian clientele which is very demanding.

you leave a lot of fields open which is easy and difficult at the same time but we are pressed for time.

Target Market(s)

Office and sports customers

Industry/Entity Type

Fitness

Logo Text

CROSSFIT HESTIA - hiit et boxe

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• You need a striking logo that refers to CROSSFIT sport. As much as possible, we would like to include the elements described below.

Nice to have

• We would like to combine the image of a wolf with that of a polar blue flame. Unfortunately we have no experience in it.
  It is necessary to emphasize the serious sport side and to make appear in smaller my two new sports namely boxing and hiit.

Should not have

• We welcome any suggestions.

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Files

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