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Beyond The Money - Logo design based on book cover
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This customer received 26 graphic designs from 8 designers. They chose this graphic design from A10 as the winning design.
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A$100
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26 designs
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8 designers
Graphic Design Brief
A logo design (S) that is based on the cover elements (compass and tie on hanger) of a best selling book - Beyond The Money - A Practical Guide For Successful Men Leaving Full-Time Work (see book cover) and can be used for over all branding covering Website, Powerpoint Presentations, facebook and you tube banners, and Instagram posts.
Specifically, we want to combine the images of:
1. dark blue and white striped tie (the tie is to be the hero of the logo) and coat hanger and
2. the compass (provided). The book is being turned into a workshop-based program and well as a an online course so the logo needs to be used in these contexts.
We would also like a logo that has the capacity to later be developed into a dynamic (ie the compass and the tie and hanger come together) for an intro and outro of recorded online presentations.
The team at Beyond The Money aim to make the transition into active retirement as smooth as possible in the areas that go "beyond the money".
Updates
The colour codes of the book cover if required:
The colour codes for Beyond The Money:
Dark Navy:
#0b1a4e
CMYK: 100/96/35/41
Light Blue:
#b6e2f9
CMYK: 26/0/0/0
Added Friday, June 5, 2020
Target Market(s)
Men aged between 45 and 65 moving into active retirement
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
