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Novel online shop concept for dog supplies requires a logo design
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This customer received 115 logo designs from 43 designers. They chose this logo design from Magnificent Work as the winning design.
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€110
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115 designs
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43 designers
Logo Design Brief
We are a classic start-up and have big plans. In the next few weeks we will open our online shop WOOFSTUFF - SHOP FOR DOGS with articles and top brands for dogs and dog owners. Here we have developed a very exciting and completely new shop concept for the industry, which among other things will represent the character of an online shopping club for dogs. We need a trendy, stylish, high-quality logo. We sell products for dogs and dog owners in the medium to high-priced segment. The focus is on the one hand on maintaining the health and well-being of the animals, on the other hand on stylish products, trends and innovations that correspond to the current lifestyle and that fit perfectly into the design of the dog owner's facility. So the logo has to express a certain dynamic, a certain style and exclusivity and it has to be cool, chic and clear. We can very well imagine a dog as a trademark in the logo, which is a symbol for all breeds. So not too cute but not a fighting dog either. We need the logo in different versions, for the homepage and as a label for products. We need it for the homepage as a 2-3 line dog as a brand symbol, "WOOFSTUFF" then "SHOP FOR DOGS". As another version, we imagine the dog on the left, next to it WOOF AND STUFF as a two-liner without shop for dogs.
It would also be great to integrate a dog in the letter "W" (see attachment).
Our website is in different shades of gray, the logo should be dark gray or black, but also be displayed in white on a black background. I look forward to your feedback!
Target Market(s)
Deutschland / Germany
Logo Text
WOOFSTUFF SHOP FOR DOGS
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A dog as a trademark
Should not have
- No playful, cute look