• C$120

• 36 designs

• 10 designers

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Packaging Design Brief

WE NEED A BOX DESIGN FOR A NEW COMPANY THAT SELLS A MATTRESS IN A BOX (SIMILAR TO CASPER.COM) THAT INCORPORATES ONLY 2 COLOURS (TEAL & BLACK) THE BASE COLOUR OF BOX IS WHITE. THE DESIGN HAS TO INSPIRE MILLENNIAL AND YOUNG SHOPPERS TO WANT TO PURCHASE THE PRODUCT. BOX SHOULD BE SIMPLE AND CLEAN. ONE SIDE HAS TO SHOW THE OPENING INSTRUCTIONS WHICH ARE ATTACHED IN A SAMPLE BOX.

Target Market(s)

MILLENNIALS

Industry/Entity Type

Furniture Store

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• ONE SIDE MUST HAVE OPEN INSTRUCTIONS (SEE EXAMPLE); THE FACTORY CAN ONLY PRING ON A WHITE BOX WITH 2 COLOURS. THE WRITING AND SHAPES CAN BE TEAL AND BLACK BUT THE WHOLE BOX CANNOT BE TEAL AND BLACK, JUST THE ART WORK.

Should not have

• CAN ONLY BE 2 COLOURS; BOX COLOUR IS WHITE ; TEAL & BLACK AS OTHER INK COLOURS.
  
  SHOULD NOT SHOW LOGO VERTICALLY (UP AND DOWN) BECAUSE IT IS HARD TO READ, SHOULD BE HORIZONTAL.
  
  DO NOT SHOW MATTRESS OR PILLOW ON BOX IT'S ONLY TO HELP GUIDE YOU SO KNOW WHAT THE PRODUCT IS!

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Files

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