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OPPORTUNITY TO DESIGN A LOGO FOR A NEW HEALTHY SNACK BRAND
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This customer received 56 logo designs from 40 designers. They chose this logo design from Nicolene Barnard as the winning design.
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A$150
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56 designs
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40 designers
Logo Design Brief
We need a logo design for a new healthy snack brand called FIT4U.
The winning design will be DISTINCTIVE, SIMPLE, TIMELESS, VERSATILE and APPROPRIATE. Whilst not essential, the winning design will most likely incorporate both a wordmark and symbol in the design.
The winning design will mainly be used on packaging (front of pack) for healthy snacks. As a guide, examples may include protein balls, protein bars, brekkie bars and nut butter bars. It will also be used on website, in-store display stands, business cards and all company documents.
We have no preference for capitals (FIT4U), lowercase (fit4u) or combination of the two (Fit4u). Use your creativity to design something that is DISTINCTIVE.
Whilst not essential, we thought you'd like to know our preferred fonts (in no particular order) are: Futura Medium | Garamond Bold | Optima Bold | Bodoni 24 | Helvetica Bold. However, feel free to use another font if you think the design will look better.
The winning design will be the logo that best answers this creative brief.
Updates
Hi,
Thank you for entering a logo design for FIT4U.
It is very much appreciated.
I just want to let you know that we have decided to close the design competition early.
This morning we decided to award a winner after receiving a FIT4U logo design which we love, and we want to use for this design for our brand.
We hope you understand.
Kind regards,
Mike
Added Wednesday, May 20, 2020
Target Market(s)
Adults wanting to have a convenient on the go healthy snack for themselves or their family
Logo Text
FIT4U
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo design should be simple
Logo design should be distinctive
Logo design should be memorable
Logo design should look great in black and white
Logo design should look like a food brand and not too corporate
Nice to have
- Ideally it would be great to show us what the FIT4U brand would look like on a pack mockup (eg: energy bar)
Should not have
- Logo must not look too corporate - remember it's a food brand for healthy snacks