• £310

• 393 designs

• 142 designers

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Logo Design Brief

Overview
We require a new logo for our company "Pounds Press".
Pounds Press is a company that provides packaging, printing and design services to the cannabis and CBD industries. Ranging from plastic or glass containers, to stickers and labels as well as packaging design. We create designs for various cannabis and CBD strains (or custom works) but also provide wholesale packaging services.

Core Values
• Create raving fans
o Outstanding customer service
o Personalised touch
o Understanding needs and desires, goals and ambitions
o Reliability
• Trust is everything
o Transparency
• Innovating sustainability
o Pioneering new products and materials
o Ideas

Our goal is to recreate our brand and logo to become a household name within the industry with a hallmark of quality and reliability. We want to create a cult-like, lifestyle brand that people recognise and want to be part of as trust and being part of a group/association is important in this industry. As such the brand and logo would need to easily exist stylishly on packaging as well as modern clothing and merchandise. This means a corporate feel is the wrong way to go…it should almost feel like a fashion brand. Think stylish, streetwear fashion brand. We want people to want to be part of the family because it’s cool to be…or if they see it on a packaging product or design then they can be confident in the quality of it.

A key factor is that we plan, in future, to expand “Pounds” into other areas beyond just being “Pounds Press” so “Pounds” is the primary name with “Press” almost being secondary in this case and must be easily transitional with other words denoting other fields that we might expand into…such as “Pounds Manufacturing” for instance. It is the “Pounds” element that we want to become a household name. It also needs to be edgy, modern, perhaps even subtly futuristic, in line with our goal/value of innovating new products...but also semi-corporate so that outside of this industry, for instance a cofee company could see it and think yes, I will chat to them for packaging.

We require a horizontal format but we will need variations created from the design once selected to allow for vertical placement as well as a simple, recognisable icon that can be used both with the text as well as on its own. Perhaps a stylised pound weight? We are open to ideas. It will also need to have light and dark variants for use in different scenarios as well as being a responsive icon suitable to different sizes.

Please feel free to check out our products and current website www.poundspress.com to get a feel of what we do. Please note that while we will still be selling all of our strain designs as a service, which are a very specific, graffiti-like style of design, we are reinventing our website and offering to be less based around that style of design but more professional but it’s important to bear in mind the industry we are currently operating in, even if we intend to expand out of it into others at some point in the future.

We are open to suggestion and want to give you creative freedom on this as designers...we have nothing too particular in mind.

Target Market(s)

We sell our products to shops across the world so it has to appeal to them...but we also sell directly to the customers that those shops sell to so appealing to the end user will encourage shops...we also work directly with product manufacturers to do their custom packaging and they are very important customers of ours.

Logo Text

Pounds Press

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Think of a trendy streetwear brand.
  
  Here are some examples of logos that we like: https://drive.google.com/drive/folders/19sM3mhLPJqYAHIQLXqMCZ1_C0M7yLiDz?usp=sharing

Should not have

• Please don't reference marijuana or ganja or weed directly as we don't want to be restricted to just that industry long-term

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Files

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