• A$150

• 143 designs

• 61 designers

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Logo Design Brief

We need a symbol/image for our existing logo.
We used the "Vampire fonts" for our logo name. Our colours are red and black which we want to continue to us within our logo and symbol.

We develop female motocross body armour and other motocross apparel.
MissMxG stands for two items
1) body armour to protect you
2)empowerment, resilience, strong and still be feminine.
MissMxG is about nurture the soul & empowers the greatness within you.

We are looking for a symbol that motocross riders (competition or weekend general riders) can associate themself to without even seeing our name e.g. people know when they see a coke bottle that it is coca cola.
We understand this kind of branding will take time.

We have a care label that we are using in the back of our clothing range. It represents our Jack Russell.

If the designer can find an symbol that goes in line without care label would be great, without making the females look to childish e.g. having a dogs head as a symbol, however not necessary for the right design.

The symbol/image will be used in front of the armour and throughout the garments (jersey/pants)

Important note: the symbol or image needs to go through a injection moulding process so it cant be too busy

Target Market(s)

Female motocross/off road riders, age between 17-35 years

Logo Text

MissMxG - fell safe ride harder as per logo image

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Vampire

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We need a symbol/image for our existing logo MissMxG.
  We used the "Vampire fonts" for our logo name, with colours red and black.
  All which we want to continue to us within our logo and symbol.
  It needs to be simple enough otherwise injection moulding process might not be able to go through
  
  Pls note: it needs to stand alone e.g people need to recognise the symbol and associate it to MissMxG without seeing the name

Nice to have

• an amazing and outstanding symbol that will inspire females to be empowered to achieve resilience.
  Needs to be feminine (not pink pls) = compassion, softness

Should not have

• girly, or childish symbol, pink. Pls designers think how a female would feel if a male rider or male in general call them something childish due to the symbol we use on our armour or garment
  
  Please note: DO NOT CHANGE FONT OR COLOUR of logo text. Your design won’t be accepted if you do.

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Files

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