Construction Company Logo "Fundamental Design and Construction"

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This customer received 230 logo designs from 114 designers. They chose this logo design from bestgraphics42 2 as the winning design.
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I am relaunching my construction company ‘Fundamental Design & Construction Ltd’ which has been established since 1995. The company currently has no online presence or company branding so defining the company logo is our first goal.
The company project manages house refurbishments, loft conversions, extensions, and new builds. We have the capability to produce luxury high end finishes and are trying to steer new work in this direction. We are based in London, so there is an abundance of this type of work, however we need the company image to reflect our professional service to increase the trust of potential clients.
See Design Requirements in PDF attached.
Target Market(s)
Homeowners in and around London who require high end building work.
Industry/Entity Type
Residential Construction
Logo Text
Fundamental Design & Construction
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must be easily scaled onto vans, work wear, letterheads. We are primarily looking for a simple, clean design involving just text however would also be open an icon to represent the company.
The logo should focus on either ‘FDC’ with the full company name below or ‘Fundamental’ with design and construction Ltd below.
The logo font must reflect that this is a professional construction company.
Nice to have
- See attachment
Should not have
- Generic construction icons.