• US$150

• 188 designs

• 90 designers

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Logo Design Brief

"Parent" company is RITTER Sports Performance. We are launching a brand/vertical off of that brand, it's called SURGE Strength.

SURGE Strength delivers:
1) Our online dryland/strength training for swimmers through our app, called SURGE Strength Programs (tailored to Teams and Individuals)

2) a new certification course to learn how to coach and program dryland training, once earned they will become SURGE Strength Dryland Certified (SSDC)

I need a main logo for SURGE Strength, that can related to the RITTER logo (the RITTER logo isn't changing, I like how clean and strong it is).

I also want the color #0099FF to be prominent in the design of SURGE Strength, this goes well with RITTER's primary color on our website right now: #FF6600

For the SURGE Strength brand we'll need a logo that we can adapt to the two different branches in it: Programs and Certification.

We're going to then take this logo to a designer for a full brand book workup so the logo needs to be strong to be able to serve as that baseline of the brand.


You can visit our current site - rittersp.com to see more

We are building an entirely new website for the SURGE Strength brand, here's the sales page to give a bit of feel for it: rittersp.com/cert

We also have a new Instagram account with a stand in text/color scheme, it's our main social channel. instagram.com/surge.strength

General background on RITTER and SURGE Strength:
I started online strength training for swimmers over 10 years ago after helping swimmers make the 2008 Olympics. The first thing I ever "produced" from RITTER besides individual training programs, was an ebook I wrote - SURGE Strength. I talked about my dryland training philosophy and it's been very well received and popular ever since and has helped us connect with potential customers. I want to fully embrace that and identify this part of the RITTER brand under the SURGE Strength brand. We have had a lot more interest of late with everyone sheltering in place because we can deliver programming anywhere with any combination of equipment as all programs are custom to the individual or team situation. From that we are now launching a new certification and we hope that it will be enrolled in by not only swim coaches and those in the swimming community but also personal trainers, strength & conditioning coaches, physical therapists, chiropractors, triathlon coaches and others that come in contact with swimmers in any way or just want to learn more about strength training for this specific population. We are going to make this cert on level with any national personal training certification so we need a strong logo and brand design to help us convey that message as our current logo (an adaptation of the very first version for the ebook 10 years ago is just awful).

Target Market(s)

Swim coaches and swimmers

Industry/Entity Type

Fitness

Logo Text

SURGE Strength

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Logo styles of interest

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Font styles to use

Other font styles liked:

• plays well with the RITTER logo type

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• #0099FF as prominent color
  
  Ability to be used with sub parts of the brand:
  SURGE Strength Programs
  SURGE Strength Certification (SURGE Strength Dryland Certified, or SSDC)
  
  We will only ever use this image digitally. Maybe on t-shirt but no need for physical signage or anything like that.

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Files

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