Logo Design for Cutting Edge Online US Law Firm

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This customer received 113 logo designs from 49 designers. They chose this logo design from ONW as the winning design.
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Logo Design Brief
We fight for everyday peoples rights. We help them eliminate stress due to financial hardship and debt. We create solutions to protect our clients. We use cutting edge web and mobile technology to bring the law office to consumers living rooms. In short, we are reinventing the delivery of legal services to make it more approachable to everyday consumers.
We need a logo for this new innovative approach to legal services.
The company is called UpRightLaw and the URL is UpRightLaw.com
We are thinking we will go with an UpRight treatment. But open to Upright or upright.
I think we see the logo on two lines. One with UpRight and the 2nd line with Law
A strong mark that could eventually be stand alone would be interesting.
Lots of ways to think about Upright that mean something to our clients and potential clients.
- Get them on their feet again. Get them upright
- Be trust worthy and honest
Target Market(s)
Middle to low income
25-50 years old
Comfortable online w/intermediate tech skills
Consumers in financial distress and struggling with debt.
Consumers in need of a will and estate plan. Consumers in need of a divorce.
Industry/Entity Type
Financial
Logo Text
UpRight Law
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Should look strong with a bunch of other logos on event sponsorship pages, etc.