• C$150

• 145 designs

• 52 designers

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Logo Design Brief

We need a logo design for a new company based in Montreal called "Flow". We want to sell sportswear/athleisure clothing that will be comfortable but also trendy for both women and men. We want a minimalist and simple logo that will be aesthetic on clothing and on social media. A logo that millennials will like having on their sweatpants/leggings, hoodies, shirts, cap, etc. We would like a logo that would represent our brand and also the name of our brand "Flow" in a font that we could use separately on clothing as well. In other words, we could have a jogging with only the logo on it and we could have a shirt with only our brand name "flow" on it, or we could have both (something versatile). We chose the word "Flow" for our company name because it represents movement, simplicity, continuity, energy. We believe in "go with the flow", "let it flow", that whatever happens happen for a reason.

Target Market(s)

Millenials (men and women)

Logo Text

Flow

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Logo styles of interest

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Colors

Designer to choose only greyscale colors for use in the design.

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Requirements

Must have

• Our brand "Flow" in a font separate and a logo representing our brand (for exemple, just a F in a shape).

Nice to have

• The sign for water is an upside down triangle. We would like to have a design with that, maybe with the lettre F in it.

Should not have

• We don't want something too masculine.

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Files

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