• US$150

• 149 designs

• 74 designers

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Logo Design Brief

We've had our old logo for 15 years and it's time for a change. Primary issue is the current logo isn't very readable and doesn't translate well to vehicle wraps, embroidery, etc. In general just not excited by it anymore.

Target Market(s)

We do residential and commercial work, but our marketing would skew towards mid to upper end homeowners (in the mid-west that's $350k on up). Typically male, although 'Ambiance' was chosen to appeal to females. We sell tech-lifestyle so logo should appeal in that way.

Logo Text

Ambiance Audio|Control|Video or Ambiance A|C|V

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean design that is recognizable at a distance, but also translates well to a large format such as a wrap on a panel van.

Nice to have

• Still like the rectangles with the sine wave in current logo; a variation on that theme would provide some degree of transition between the old and new, but not married to it. Also liked the color scheme but could go a different way.

Should not have

• Gradients. Don't work for embroidery. Also, the large patches of color in the current version cause issues when embroidered on t-shits. This is a secondary concern, and definitely subordinate to the design.

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