• A$150

• 86 designs

• 52 designers

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Logo Design Brief

Nudie Rudie Lunch box is a new bento style lunch box designed to help parents send waste free or "nude" food to school. It's much bigger than other lunch boxes on the market and accommodates whole pieces of fruit or sandwiches. As such it's designed to meet the needs of growing kids right up to tweens and beyond. The lunch boxes come in a range of designs with stylish classic patterns (think Dalmatian spots with aqua highlights, a classic play of red, white and blue stripes, pale pink with a white squiggle). This is a high end lunch box and will appeal to parents who like to purchase aesthetically pleasing and yet functional products. This lunch box would appeal to parents who would buy other designer items for their child. I would like the logo to contain "gelato" colours like pink, light blue and yellow. I like the idea of incorporating bunting and/or possibly a piece of whole fruit like a pear into the logo.

Logo Text

Nudie Rudie Lunch Box