• US$390

• 307 designs

• 130 designers

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Logo Design Brief

We are a light microscope sales company who is looking to update our logo. We would like our logo to be professional looking as our clients are biotech, pharmaceutical, life science research, and materials science research based. For your reference, please see our website www.hitechinstruments.com . We sell ZEISS Microscopes which are gold stardard for advanced research applications. Thus, our final design should communicate an optics company who is on the cutting edge of research. We like blue to be used in our logo as our brand is associated with the color blue. We do not want a background and would like the logo to blend seamlessly into a white background.

Köhler Illumination is a process of aligning the optics in a microscope. During this process, a user will see an octagon if the microscope is properly aligned. Thus, we are hoping to incorporate a octagon into our logo. Historically, we have always had “HT” on our logo and would like to keep on new logo. Since we are working with light (photons), we are also hoping to have the octagon/logo appear to be illuminated by a light ray if possible however, we do not want to logo to be too busy.

I attached a versions we have received however we are not in love with it so we are hoping for a complete overhaul. Please offer your suggestions or incorporate your own artistic liberties. We look forward to working with you!

Target Market(s)

Biotech, Pharamacuetical companies, Life science research, materials sciecne research, technology, engineering

Industry/Entity Type

Microscope

Logo Text

Hitech Instruments / Microscopy and Imaging Specialists

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• HT
  Hitech Instruments
  MICROSCOPY AND IMAGING SPECIALISTS
  
  * White background
  * Blue/ Gray/ black colors
  * light path concept with "i" in Hitech illuminating
  * logo to the left of text
  * octagon incorporated into logo (can be abstract)

Should not have

• Background
  Boxes
  HT not clearly visible or letters on top of each other