twiice logo - decision making tool

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Logo Design Brief

Hello dear talents!

UPDATE: please, please, one proposition only per designer. Color and font variations do not help here, I'm looking for the overall idea at this stage.

We need a logo for our decision making tool which just kick started a few months ago.

The name comes for the tagline that is: "think twiice before you act".

What our tool does:
- it guides you to make a decision with a list of questions that change depending on your answers
- it helps you: better identify your problem, find new options, decide which option is better, and .... get your mind clearer!
- it's not smart: it makes you feel YOU are smart, and creative.
- it helps you feel less overwhelmed and less confused, by tidying your thoughts

Style:
- I'd prefer a simple image along with the text logo. Anything conveying the message above is great, that's where your creativity can apply!
- We're an app and a startup, but I'd rather not have something "too tech" as it must be friendly as well => users should trust the app, as a coach or a friend.
- The font should not feel "too professional", as it must remain friendly or neutral.
- Be bald, I like things that have a distinguished personality :)



Colors: We haven't chosen colors yet so ideally please suggest colors of your choice. I'll make my decision based on the shape / the concept, not on the colors.

PLEASE do not submit more than one variant of your design.

Thank you!
Adrien

Info Icon
Updates

Edit:
- we're a startup and the tool is a web app :)
Added Saturday, March 28, 2020

Target Market(s)

- entrepreneurs and business decision makers
- people interested in personal development

Logo Text

twiice or Twiice


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Serif
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • an illustrated icon or something graphical in the logo
Nice to have
  • Simplicity is usually preferred in logos.
Payments
1st place
€110
Total
€110

Project Deadline
04 Apr 2020 08:06:38 UTC
Language

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