• €280

• 528 designs

• 174 designers

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Logo Design Brief

Apasor, the new sister-company of Azenes and Volada is in process of creation and needs a logo.

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Updates always here on top:

7
Last chance to win!

6
Last day, after 459 designs (!) and 456 messages (some designs with many interactions, others with zero, after being auto-eliminated by the tool, which I've realized only now - oh, no!, I don't see all submissions, as the algorithm eliminates submissions automatically, in case I've clicked "don't submit any more ideas" ... :( the contest will soon finish.

There are 4 designs now, rated with 4 stars I'm considering to win. And this might change, as just this morning another design with a complete new idea and made in a very elegant way popped up, here is what the top 4 share in common:

* The information in the brief is considered, such as color, matrix, ...
* Less is more. Or: Reduce to the max.
* Form follows function.
* Like the brackets for Volada, there is a tiny element only needed to communicate communication, like (I'm kidding, as I don't want to share ideas from one or the other of you) a "drawn fax machine", "a headset", "chalk on a board" ... could this be more elegant?
* In the above examples, "chalk on a board" would be preferred, as the most basic technique.

Curious to see, if any other idea will pop up and how this contest will end.

5
Following update 4, I've removed all non-matrix logos. Thank you for understanding. The specifics might be transformed from any ot matrix. (Actually, circles, triangles, ... could be considered as matrix, too. Just: no "lines" please anymore.)

Yes:

apa
sor

a p
a s
o r

No:
apasor

Communication is key. How do we communicate? Acoustic? Written? Letters?, ... The link is a must.


4.
Having just written 200 messages, let me summarize some feedback:
- matrix seems to be my preference, i. e. one line "apa" and one line "sor"
- this makes differentiation to volada and azenes difficult, tricky, and great if it works.
- single line does also work if great idea. Not just the word an the thing you put on every project, please
- orange and b/w is enouhg, no illustrations, please
- still: imagine this being printed, on web, etc. ... elements can't be too tiny

3.
One day, 170 designs. And I am commenting each and everyone. Thank you!
And please: Don't submit the same idea several times. (Once as logo, once as leasflet, once, ...)

2.
Just the logo, please. No visualisation on business cards etc. needed. If you with to excel, add a b/w version.

1.
Azenes' logo is symbolyzing actuarial science - with the matrix.
Volada's logo is symbolyzing IT, with the brackets.
How will Apasor's log symbolize communication?

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Siolag Holding AG is active in the areas of insurance companies, b2b:

* Azenes is the consulting boutique www.azenes.ch
* Volada is the software distribution www.volada.ch

And

* Apasor will deal with communication
** b2b and b2b2c
** Documents, brochures
** Letters
** Regulatory work
** Press

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All three logos, Azenes', Volada's and Apasor's shall be like cousins, not siblings; shall be text, single color.

Target Market(s)

Insurance Companies

Logo Text

Apasor

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Font: breuer, just like volada and azenes. If you don't have it, chose a similar font.
  Color:
  * Pantone 152 Uncoated
  * CMYK 0 / 55 / 100 / 0
  * RGB 240 / 120 / 50
  * HEX f07832