fresh company logo required. Transition from wordmark logo to something fresh
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This customer received 444 logo designs from 188 designers. They chose this logo design from pen tool Engineer as the winning design.
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Logo Design Brief
A new company logo for an IT company should be designed based on existing word based logo. A mix between word and graphic logo would be perfect. The IT company is based on three main departments.
We are a small to midsized high tech IT company. after nearly 20 years with the old logo, we restructired the company this year and like to express the change in the new logo
Updates
Slow in providing feedback
Gathering more feedback
Target Market(s)
Small to midsize business
Logo Text
applied technologies (no shortcut apptech anymore)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Other font styles liked:
- SF Automaton
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo and icon is required, text should be in small letters.
Color see reference docs
Logo color
CMYK = 100, 20, 0, 40
RGB = 0, 95, 133
three sizes are required
48x48, 216x216, 255x115px
Nice to have
- A mix between word and graphic logo would be perfect. may be based on the number 3
Font SF Automaton
or OPAL