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Multi-service Marketing company needs parent-brand logo design
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This customer received 25 logo designs from 15 designers. They chose this logo design from AV. as the winning design.
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US$350
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25 designs
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15 designers
Logo Design Brief
The parent-brand is called "The ENIGMA ENTITY". The brand should be known for its differentiated and uncanny way of looking at everyday challenges and its ability to redefine the present. We continuously challenge the assumptions and redefine convention to spark the next fire for brands and people with the mantra "...what box?"
The ENIGNA ENTITY is the umbrella/corporate brand for a multi-service marketing company which will include variant brands for marketing strategy consultancy, digital marketing, experiential marketing, proximity marketing, customer/trade marketing and new product development. THE ENIGMA ENTITY is the overall business and this is what we presently need the logo for. We are based in Jamaica and operate across the Caribbean, North America, Central America and Africa. We deliver in-house services and also through specialist agencies from across the world to markets within the Caribbean. Each of these variant brands of the company will require their own logos which will be a variation of the corporate / parent brand logo.
The preferred primary color of interest should be PURPLE with any other supporting colors that are complementary. The logo should be done on WHITE as well as BLACK backgrounds. Any fonts used should have at least 1 unique letter design (which ensures IP registration is much more protected).
Updates
Hi Designers. I would like to thank you all for participating thus far in developing this logo. This is a very important step in the life of my company and brand and am happy that you are all a part of the journey. The design project closes on February 14th. Thus far I have seen some great designs and there are a few that are very close to the mark. This is therefore one final push to see if there are any other designs out there I could include in the final review before proceeding to the final choice. I look forward to seeing more amazing work... Thanks a million
Added Saturday, February 08, 2014
Target Market(s)
25+ year old professional marketers who are looking to find partners who can deliver the creative (non-traditional, edgy, high-impact, results driving) thinking behind their brand requirements. They are looking for someone else to be on the edge...to push the boundaries that they would not normally be thinking to do...but still be comfortable within the formal business environment.
Industry/Entity Type
Marketing
Logo Text
ENIGMA
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The word "ENIGMA" must be prominent.
Be possible to represent horizontally (for normal use) and versions for vertical or perfect square usage (e.g. as a Status picture on Facebook)
Nice to have
- The use of icons of the Caribbean without it being too "tourist-like".
Should not have
- Should not use any religious / ethnic / political signs, symbols or color combinations (that are obvious)
Should not be culturally biased in anyway and or identifying with any specific group of people or cultural/ethnic stereotypes.
Should not be closely related to any specific nationality or country