Retail Concept Expansion: Big Peach Ride+Run
Logo Design Brief
As an established, local retailer of seven (7) Running stores (www.BigPeachRunningCo.com), the next Big Peach location will incorporate bicycle retail, service and rentals alongside our traditional resale of footwear, apparel and accessories found in our existing stores to live "your best Pedestrian-Active Lifestyle." The new concept will be known as Big Peach Ride+Ride - - and the new logo should eliminate "Running Co." in favor of "Ride + Run," while connecting with the equity already existing in the terminology and imagery for "Big Peach."
Target Market(s)
Active consumers, ages 24-64, in a metropolitan area (Atlanta) and predisposed to a high level of Customer Service.
Industry/Entity Type
Sporting Good
Logo Text
Ride+Run
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must include elements of existing (and provided) Big Peach Running Co. logo. However, "Running Co." should NOT be incorporated.
Nice to have
- Imagery that connotes the inclusion of bicycles in our offering; local (Atlanta-specific) imagery; use of our character icon ("Peachy") in prominent, relevant manner. Colors should be reflective of existing colors found in provided logos and other colors that highlight or properly showcase imagery.