New Datum Technology Corporation Company Logo

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This customer received 240 logo designs from 129 designers. They chose this logo design from sonnte as the winning design.
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Logo Design Brief
We need to create a new corporate logo for Datum Technology Corporation. The company is trying to revolutionize the field of microprocessors, electronic design automation and semiconductors by making open-source and 3d chip designs possible. The current field is very conservative, and Datum is aiming to disrupt the marketplace and keep Moore's law going by stealing all the best ideas from software and web technologies. Current (homemade) logo attached.
Target Market(s)
microchips, electronics, semiconductors
Logo Text
Datum
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A modern look that is clean and elegant, yet indicative of a bold new direction for the semiconductor industry
Nice to have
- The inclusion of symbols from electronics (the original logo has an AND gate in there) could be a nice touch, but not necessary.
Should not have
- No serifs