Revised marketing and communications company logo *

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This customer received 122 logo designs from 61 designers. They chose this logo design from bijuak as the winning design.
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Logo Design Brief
We are looking for a modern looking logo redesign for a new global marketing and communications company. Our focus is financial services and more general B2B corporate work. The final design should be simple, clean and memorable. There are three arms to the business: marketing, communications & brand; this can be incorporated into the design logo. The preference for colours is to continue using red (CMYK 0, 100, 66. 33) and grey/ black but can be flexible. The existing www.brodiecg.com logo design is a stock image and needs to go (see attachment).
Target Market(s)
B2B corporate clients and financial service firms, where having a strong identity is hugely important.
Industry/Entity Type
Communications
Logo Text
Brodie Consulting Group
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern, simple and incorporate the company name, Brodie Consulting Group.
Nice to have
- I particularly like the simplicity of the Adobe square logo, but realise that the length of the company name inhibits going down this route.
Should not have
- Serifs. Just BCG. Or the trident that is the existing stock logo. No use of trident.