Customer Empathy

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This customer received 144 logo designs from 75 designers. They chose this logo design from Philrand as the winning design.
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Logo Design Brief
Logo Idea: A cloud giving itself a hug
Purple Heart
The logo should be focused on being a laptop sticker first and foremost. We want engineers to want to have this sticker on their laptop.
About the program:
Customer Empathy is a program that was built to improve the user/customer experience.
Engineering, product, user experience teams gather to solve the task and use their product the same way our customer would. We call this customer-for-a-day. They feel the pain and are motivated to resolve the issues found during the session faster.
Target Market(s)
Engineers
Industry/Entity Type
Information Technology
Logo Text
Customer Empathy (or it could just be blank w/ the image/logo)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern, Playful, Purple Heart, Cloud
Nice to have
- Purple Hearts mean empathy, would be nice to incorporate that somehow