Swift Dynamics (Recruitment Agency)
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This customer received 178 logo designs from 77 designers. They chose this logo design from marktirumph555 as the winning design.
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Logo Design Brief
We are a recruitment agency, specialized in technical recruitment for engineers. We need a new company logo.
Since Swift is originally a bird (see attached pictures) a logo with the swift bird could be an option to use in the logo design, but is defenitely NOT necessary to be in the logo. We would like to see also other creative ideas.
Colors: We are open to creativity and color suggestions, perhaps some colour variations of logo's. We like Red's #c70d3a #801336 which could be an option to use. We prefer to stay away from the standard blue+white combinations, we prefer reds and bright greens or other colours that stand out, use contrast.
Attached some ideas, like a moodboard.
Updates
Hi everyone,
Thank you so much for all the designs so far, it looks great. We will do a full review next tuesday / as soon as possible.
Even though we requested NOT to use 'people icons' we see quite a few designs that have used this. We will not select these.
Also we were hoping to see a little more designs with the 'mesh' effect used. So fax only one submitted design (Design #23744700). We hope to see a few more :-)
Great guys, thanks so far!
Added Thursday, February 27, 2020
Thanks everybody for all designs. There is a winner. Until next time!
Added Thursday, March 12, 2020
Target Market(s)
Recruitment agency, technical people, technical clients (Engineering, oil and gas)
Industry/Entity Type
Recruitment
Logo Text
Swift Dynamics
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- At least one color or more colors that stand out (not light blue in combination with grey and white)
Nice to have
- Other suggestions from the team are: Somehow using a mesh-effect (often used for 3D models), or other designs/effects that refer to the mostly technical or engineering people that we work with.
Should not have
- The recruitment industry is about finding people for jobs and putting them to work. Therefore lots of agencies/companies have logo's with people or magnifying glasses or pieces of puzzle in it. This is something we do NOT want in our logo.