The Back Guys, Easily read and recognizable logo needed for back treatment franchise

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This customer received 135 logo designs from 54 designers. They chose this logo design from Gridline Concepts as the winning design.
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Logo Design Brief
I Would like a new logo and some ideas for a logo design using the words of the company in a logo that has a light feel, maybe comic like and simple. Not necessarily a “spine” in the design... but I wouldn’t be opposed to some art incorporated but I don’t think it is necessary. I’m our clinic we use spinal decompression therapy for the treatment of chronic or acute back and neck pain.
I also may like the “THE” in The Back Guys to be sideways T at the bottom H in the middle and E at the top. “Back” may be good to have stand out like another logo idea that I attached the has “guys” standing out (highlighted). However I do not want “guys” to be the word the stands out most. It should be Back or “BACK Guys”
Target Market(s)
Men and women age 40-80
Industry/Entity Type
Health And Wellness
Logo Text
The Back Guys
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I would like most likely a design that is fun, simple
- Must use the words of the company “The Back Guys” in a very clear text.
Nice to have
- Possibly putting the “The” side ways vertically vs horizontally
- I’m not sure the color scheme, but the colors I select don’t all need to go together
- I would lean toward
- Red/white
- Lime green/white
- Black/ White
- Purple/white
Should not have
- I’m not opposed to an image, but probably not a large image (not a big spine)