• US$150

• 125 designs

• 52 designers

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Logo Design Brief

We are a marketing, branding and PR agency specifically servicing world-class athletes - Olympians and Olympic hopefuls. Specifically, we design websites, marketing & fundraising campaigns, sponsorship platforms as well as provide other marketing & PR support for athletes pursuing the Olympic dream. Most of these athletes are local heroes and need a marketing & fundraising platform and support from professionals as they are too busy.

The Jaybird Agency, LLC is our official business and we DBA Jaybird Athletes. We want to heavily brand "Jaybird" as future plans indicate we will create a related brand called Jaybird Business, supporting small, personal start-up businesses with marketing.

Creative direction for the graphic logo:

Main color: navy. Navy also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence. Blue means loyalty. "Jaybird" is also a nickname for a bluebird. We're open to black as a secondary color as well.

Logo layout: logo will now be solely a wordmark

Logo feel: athletic, maximize, clean, simple

Text: because we are looking to create 2 brands, Jaybird Athletes and Jaybird Business, we want the graphic logo and Jaybird text to be consistent. Then, the text for Athletes and Business will change.

Please have the Jaybird font be bold with the 'athletes' and 'business' font in regular type (not bold).

'Athletes' font: athletic, bold, confident

'Business' font: professional, clean

To recap, the wordmark Jaybird will be consistent, and then there will be one execution for "Jaybird Athletes" and one for "Jaybird Business," with only the font changing for Athletes and Business.

Please keep in mind we'd want a horizontal and vertical layout of the logo as well as executions that works well in one-color.

Our main website, to be designed, is: JaybirdAthletes.com

I'm happy to chat this through if you have any questions: 346-291-9977

Target Market(s)

world-class athletes & small, personal start-up businesses

Industry/Entity Type

Marketing

Logo Text

Jaybird Athletes // Jaybird Business

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

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Nice to have

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Should not have

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