• A$200

• 192 designs

• 46 designers

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Logo Design Brief

Created with love in the midst of an emergent 'old school' surf and bike culture 'Harvest' apparel embodies spirit of the custom motorcycle and surf enthusiast. We market our brand towards a consumer that rides single fin vintage boards and crafts their custom motorcycle by hand.

Harvest has a VERY slight country undertone where the typical Harvest consumer might ride their bike through the bushland of Australia and surf in our cool little breaks along the coast. The result is a small, collection of goods that draws heavily upon the founder’s own lifestyles and experiences.

We do not want obvious images of motorcycles and surfboards our logo should be symbolic with classic font and neutral colours. It is marketed towards a masculine consumer so it needs to be bold and raw. Our target market and inspiration is similar to the following brands www.ironandresin.com and www.deuscustoms.com

The logo/symbol/font will need to be something that is easily recognizable in the industry for years to come.

Target Market(s)

20 - 40 year old custom vintage motorcycle and surf enthusiasts

Industry/Entity Type

Clothing

Logo Text

Harvest OR Harvest Apparel

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• raw vintage feel; we have decided to go with more of an emblem design, a scrolling font loosely boarded so it can be used like an emblem or patch etc. refer to the fuel logo that his just been posted to the brief. The Boarder must not be a circle, can be more of a rough style boarder.
  

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Files

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