Form Primary Logo - Custom/Stylized design of the word Form for my logo
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This customer received 98 logo designs from 54 designers. They chose this logo design from GAM DESIGN as the winning design.
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Logo Design Brief
Looking for a "stylized" logo of the word "FORM" (or "Form"). I want to use it for multiple business but for now it's Form Tax Service. (Am planing to use regular text/font for the "Tax Service" so the "Form" stands apart.
I'm thinking of the design/artistic sense of the word (form vs. function) and something or someone's "ideal" -- being in your best "form." So - I'd like it to have "flow" and movement, for the letters to be cohesive/connected. Please see the attachment. I think the contours of the letters should match/mirror each other to some extent. The "m" is the letter I'm least sure of in terms of having it flow with the For...
Thank you very much. Please email mattdstrawn@gmail.com with any questions.
COLOR - please make the logo in a slate gray, black, and "olive army green." Also the blue I selected - if easy to offer multiple color options, thank you.
Target Market(s)
Starting with a Tax Service - so a play on the "forms" that are completed for tax returns, but I DO NOT want it to copy in any way the IRS (internal revenue service) typography. I want an artistic looking fluid word/logo.
Logo Text
Form
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Custom for this one word
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A certain "feel" to it - some art or even the human body has "form" - one inspiration is the philosopher plato's Forms - the ideal version of something to aspire to.
Nice to have
- As a designer what "form" might the word "Form" have?
- I think of other "f" words: flow / fluid / feel / forward