• €170

• 45 designs

• 26 designers

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Logo Design Brief

I need to finish the logo of my Concrete start-up. Concrete aims to promote transparency and objectivity% 26 233; in the asset management industry. Potential clients are either management companies, or institutional investors who select and invest in funds, possibly providers of software or software% 26 # 233; s% 26 # 233; t% 26 # 233; s 233; tablits. So basically, this is a start up which is developing a new approach to mod% 26 # 233; raising investment funds in view of d% 26 # 233 develop mod% 26 # 232; d% 26 # 39; attribution of performance and risk. Ultimately, Concrete will distribute its solutions for free under r% 26 # 233; serve as users authorize the dissemination of information on my platform (assets in the fund, orders / ex% 26 # 233; execution pass% 26 # 233; s ). Third parties can view the activity% 26 # 233; within the fund (info not communicated% 26 # 233; e today% 26 # 39; today). So there is a fairly cl notion here of% 26 # 233; transparency. % 26quot; Concrete% 26quot; comes from the contraction of Continuous and discreet: the% 26 # 39; id% 26 # 233; e to pass from% 26 # 39; a representation% 26 # 233; discreet feeling% 26 # 232; te des mod% 26 # 232; current portfolio% 26 # 224; a continuous representation. In short, from the BD% 26 # 224; the vid% 26 # 233; o! More than b% 26 # 233; your ... Concrete must% 26 # 233; evoke the pr% 26 # 233; cision and a relative simplicity% 26 # 233 ;. I generally aim for something quite sober, while% 26 # 233; so clearly identifiable. For color, I have% 26 # 233; cart% 26 # 233; orange… with concrete, it was too BTP. I am looking for visibility% 26 # 233; I thought% 26 # 233; % 26 # 224; red… but it's probably too aggressive and that worries you a bit. I have to be able to convince established% 26 # 233; players (for example, Carmignac Gestion or the r% 26 # 233 fund; used for pensions) to work with a start-up. I ended up retaining a red burgundy which pleases me overall, but the color is not fig% 26 # 233; e… I enclose the logo that I% 26 # 39; hack% 26 # 233; under GIMP from my cot% 26 # 233; ... as well as 2 - 3 images for% 26 # 233; smells in my slides, more to give the overall atmosphere. Oh yes ! like 80% of financiers, I take up the subject of nautical sailing ... I love sailing, but above all, Concrete, it is measurement tools (sextan) that allow you to go far (sailing well on board% 26 # 233; e!). Finally, the last% 26 # 232; re image (dots% 26 # 233;) is meaning% 26 # 233; e% 26 # 233; evoke the passage from discrete time to continuous time ... Again, c% 26 Is jute to show you the% 26 # 39;% 26 # 233; state of mind! I typically think that neither sailing nor sextan n% 26 # 39; have their place on the logo.

Target Market(s)

Asset Managers, G% 26 # 233; fund manager, S% 26 # 233; fund reader, Institutional, provider of management tool (Bloomberg, Factset, RiskMetrics)

Contact Information for Business Card

recto = logo
verso :
- prénom nom + fonction
- tel portable
- email
- site web (à terme)
et pourquoi pas un rappel du logo

Logo Text

Concrete, possiblement suivi d'un Continuous Portfolio Models

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Transparency, pr% 26 # 233; cision, innovation, simplicity% 26 # 233 ;, robustness

Nice to have

• An id% 26 # 233; e of mod% 26 # 233; lisation and d% 26 # 39; accuracy continuously. Performance and risk attribution

Should not have

• v% 26 # 233; hiccup a complex image, black box or university / mad researcher

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Files

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