• A$150

• 153 designs

• 64 designers

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Logo Design Brief

I want a logo for my new consulting business named 'evidion' (I am undecided whether to use a capital E and will be influenced by what looks better in the final logo). The logo will be used on my website, business cards and stationary.
Evidion helps governments and organisations make evidence-based decisions ('evid' from evidence, 'ion' from the end of 'decision').

I have a thrown together a draft DIY website at evidion.com.au. Once I have a logo, I'll be looking at getting the website done properly.

We specialise in analysing data and information to uncover stories contained in the data, which can in turn inform optimal decision making. Our normal approach is to handle specific projects for clients, but we also train up in-house teams in these capabilities.

Competitors include the likes of EY, KPMG, Deloitte, Accenture, BCG, etc, so even though we are a niche operator, the logo shouldn't look out of place alongside these companies.

I want a logo that conveys reliability and trust, similar to a professional services, or large accounting or law firm. My expectation is that conservative colours will work best, but am happy to be surprised if you have other suggestions. Ideally the logo will be a design that works in full colour as well as black and white.

Target Market(s)

Government, large corporates, industry associations

Logo Text

evidion

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The overall impression should align with our business values of:
• Professional
• Integrity
• Original thought
• Analytic
• Rational
• Insightful
• Practical/pragmatic

Nice to have

• There's been some interesting wordmark submissions. I'd love to see some more pictorial combination, conceptual or symbolic ideas that could either accompany my business name or incorporate this symbolism into the text in some way.
• For example, symbols representing data, information or statistics, detective work (I look for the stories hidden in the data), making the right decision (eg a tick) or showing the way.

Should not have

• I'm not excited by logos on a black background. My preference is something that will print clearly on letterhead (I will only be using an inkjet until my business grows) or that I can put on a white background business card.