Charity auction mobile bidding site

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This customer received 26 web designs from 9 designers. They chose this web design from pb as the winning design.
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Web Design Brief
Our charities can build their own event landing page to promote their silent auction fundraising event. We need a top menu, hero image with event title and desc, a register/login area, up to 4 content blocks and an auction listing of items in a grid dynamically created from their catalog. Currently we have this laid out in 100% width layers or stacks. It needs to be mobile friendly first. Examples include msdemo.cbo.io and roeper.cbo.io and tomstest.cbo.io We need to allow people to design nice sites instead of MySpace pages that look terrible.
Target Market(s)
Soccer moms and volunteers who feel like rockstars when they learn how to use facebook or pinterest. Not super savvy so less is more. Not overwhelming. Clean with whitespace and functional is what they want
Number of Pages Required
1 page
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Nothing so tightly designed that it would look terrible if an organization loaded their own photos. This means the hero image could be landscape or portrait. When in doubt, keep it clean and simple. A one or two color palette
Nice to have
- A pop up concept for someone to log in when they choose to bid on an item in the preview.
Should not have
- Decorative fonts. Too many colors.