Refresh
The Electra - Print identity
Want to win a job like this?
This customer received 20 stationery designs from 6 designers. They chose this stationery design from Kings Bishop Design as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
US$300
-
20 designs
-
6 designers
Stationery Design Brief
The Electra is a mixed-use commercial/residential condo building in beautiful Vancouver. It is a fantastic exemple of mid-century modern architecture (built in 1955 as the HQ of the British Columbia Hydro Corp., it was converted to condos in 1995) and has several valuable architectural elements. It is a landmark building in the downtown core.
Although we have a wordmark and other graphic collateral we need to retain, as we reorganized the management of the building we wish to refresh the print- (and online) communication with a splash of colour, professionalism and consistency to indicate things are now different. (Thus far it's been left to anyone to put together logos, fonts and colours sometimes to horrific results!)
We are very proud of our building and its heritage: please seek inspiration in the images attached.
Updates
Target Market(s)
Mid-30's professional downtown dwellers.
Values: Reliable, solid, well-managed, good value, long-lasting, sleek, clean, modern with an edge.
Industry/Entity Type
Real Estate
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1/ Reuse "The Electra" wordmark. Other collateral optional but simpler is better.
- 2/ Prepare at least one design for a letter-size (8.5X11) multi-purpose document (bulletin/memo/newsletter/letterhead) in colour & B/W versions.
Nice to have
- 1/ Design should be easily transferable to website and email newsletter.
- 2/ MS Word and/or html template would be nice rather than graphic file.
- 3/ Font/size, layout, titles and formatting suggestions would be awesome to make suitable for 'sample usage' docs provided.
- 4/ Option to include/exclude sender address depending if used for letterhead or bulletin/newsletter
- 5/ Building is managed by 3rd party - include footnote or sidebar with "Proudly managed by ColyVan Pacific. Ken Bro, Senior Property Manager" type of mention (no vector logo file currently available, use placeholder)