SOUL

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This customer received 18 t-shirt designs from 11 designers. They chose this t-shirt design from badpixelarts as the winning design.
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T-shirt Design Brief
I need a graphic T shirt designed for a brand called SOUL. SOUL stands for "Sense of Urgency Living". The design needs to target a high end retail style like Express, Patagonia or North Face. The design can be all text based or incorporate graphics. The target market for this brand will be businessmen/business women who like stylish casual wear. We don't have a logo or any existing designs so this is a total new concept design. I would like to use dark color shirts but with vibrant color prints. Some ideas that I had were to have the front of the shirt read "Do you have a SOUL?" and the back to have the Acronym spelled out "Sense of Urgency for Living". My concern with that is having to drop in the "for" to make it read correctly. This is a completely open concept design but the main focus in the brand name "SOUL" and the meaning being "Sense of Urgency Living".