• A$260

• 33 designs

• 6 designers

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Apparel Design Brief

Our business is selling men's underwear, competing with labels like Aussiebum, Cell Block, Nasty Pig, Pump, Andrew Christian, Addicted and ES.<br/><br/>We have created a brand logo and now we are looking to come up with a range of underwear for our launch. We will require a number of underwear designs which we will ask the winner of this competitions to collaborate with us (if interested). <br/><br/>The launch range will consist of two categories which are as follows:<br/><br/>Classic range<br/>- Pairs that are a classic but bold look using neutral colours such as black, white, red, khaki, navy blue as the main colours. (don't necessarily have to be these colours) and classic/bold/neat/minimal/sophisticated patterns;<br/><br/>Eccentric range<br/>- Pairs which are a bit more eccentric, funky and on trend using a more bold/wider/more daring mix of colours and/or patterns/art (e.g. graffiti art, Impossible shapes).<br/><br/>Both the classic and the eccentric designs should tie in together and compliment each other so that they look like they are from the same range. Each design should leave the person wearing them feeling sexy and confident.<br/><br/>Each design shall be made for a brief cut type and a trunk type.<br/><br/>Designs will need to appeal to a wide target audience being:<br/>- Classic range - appealing to hetero and homosexual men who are sophisticated/professional/elegant/career driven, in age bracket 25-55 years.<br/><br/>- Eccentric range - appealing to hetero and homosexual men who are risque/kink/bondage/cheeky/playful/eccentric-types, in age bracket 25-55 years.<br/><br/>Business name - JAY / JAY GEAR<br/><br/>The logo/brand name on the underwear can either have just the symbol, the symbol and the Name Jay or Jay Gear.<br/><br/>I have a design in mind which I have attached to the project with the current logo. The objective of this project is to try and improve the current design (you can play with the Logo too if you like) or create a fresh new design. <br/><br/>I am focusing more on the eccentric design!The design shall be in the form of a brief and should easily identifiable as Jay.<br/><br/>One example theme for the underwear could be (but not limited to) a monochromatic deck of cards (see attached).<br/>I do like the idea of metallic colours especially in the elastic band. The use of the monochromatic colour pallet I think would really make the underwear design look sophisticated but making them a little bit malevolent, cheeky but sexy.<br/><br/>I prefer the look of darker colours like black, grey, silver & gold as it would give the underwear a dark mysterious look but remain sexy and playful. However please dont limit yourself to these colours I am open to new ideas.<br/> <br/><br/>Good Luck<br/>

Target Market(s)

Please see brief

Industry/Entity Type

Fashion

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The name or logo so its easily identifiable

Nice to have

• Metallic Elastic Band

Should not have

• Not really looking for animal prints

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Files

Download all files - 1.7 MB