OUTBACK OPAL TOURS Eye-catching design for A-frame sign (tour company Lightning Ridge - Australia)

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This customer received 55 signage designs from 11 designers. They chose this signage design from senja as the winning design.

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Signage Design Brief

We would need a simple but eye-catching design for our A-frame sign. The size of the sign is 595mm x 895mm. These signs stand on the curbside/outside various reception areas of motels and caravan parks here in Lightning Ridge. The aim is to make people book one of our tours. We have a design from previous years but there is too much info/words on there and it is hard to read. So we would like the new sign to be (quite) different. The base color should be black or dark. We don’t think we want big pictures on the sign but possibly the opal picture can somehow be integrated. This is only a though and not a must and we also are open to suggestion. The background can be one or more colors - solid or possibly different shades of it!?

I will attach an image of our current sign and of the sign of our competitor "Black Opal Tours". We really like their sign and I have attached an image of it. Another image shows how the sign situation currently is. There are some places where only our signs is there but at most places it is in line with others.

We are a small family owned and operated tour operator in the outback of Australia. We are famous for precious black opals (just in case you don’t know but they are not black but very bright and colorful on the facing side:-). This is why most tourists come to Lightning Ridge to see our multi-cultural community, the opal mines and our very rare, precious and world-famous black opal.
Thanks a lot in advance for your interest and for your time to do a design for us here Down Under:-)

Target Market(s)

Grey nomads (pensioner), Families and young couples (oversea travellers)

Industry/Entity Type

Tourism


Font styles to use
Sans Serif

Colors

Designer to choose colors to be used in the design.


Look and feel

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Bold
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Personable
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Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Our logo and the following info attached on word document.
Nice to have
  • Please see description for this:-)
Should not have
  • -Too small print
  • -too crowded

Files
Download all files - 26.8 MB
PNG
FDT3 Tuesday, 18 February 2020 23:02:50
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IMG_7546 Tuesday, 18 February 2020 23:02:50
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P1060517 Tuesday, 18 February 2020 23:02:50
Tuesday, February 18, 2020
Payments
1st place
A$100
Total
A$100

Project Deadline
02 Mar 2020 14:47:52 UTC
Language

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