• €90

• 21 designs

• 12 designers

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Graphic Design Brief

I'm sending the logo and a sketch of the proposed animation. I'm an engineer so don't expect a good idea and my draft is horrible. I'm only explaining my rationale behind the logo and I'd like something that could suggest the link between Strategy-> Execution-> Results-> Value that lead to the AccenCoval name: We put the accent on corporate value.
We deliver value to our customers helping them at defining a good strategy (cyan arrow). 90% of well formulated strategies fail due to poor execution so we also consider strategy execution very important (green arrow). Due to the execution we obtain the results (blue arrow). Finally, the results provide feedback to redefine strategy, and the new strategy has to be executed and new results obtained providing new feedback and on and on. It's like a wheel that finally, must create corporate value: value for shareholders, staholders, employees, providers...- So in the sketch (7 instant photos) appears first the strategy that decouples to execution that leads to execution that rotates with feedback to strategy and on and on and finally having VALUE in the middle. Finally AccenCoVal logo appears. It's an idea and we'd like to have it animated finishing with the logo.
Anyway, as said before, I'm an engineer and with zero design idea so anything creative will be welcome but the idea that lies behind the logo is what I explained.

Target Market(s)

Investment funds, banks, CEOs, CFOs,

Industry/Entity Type

Financial Service

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It must finish with the logo

Nice to have

• The words Strategy, Execution and Results should appear in the animation

Should not have

• The word "feed-back" should not appear because it's only to explain the concept

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Files

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